Swiss Valley Farms takes title sponsorship of the Quick Bix

Swiss Valley Farms has signed on to be a Gold Medal Sponsor once again for the Quad Cities Times Bix7 Road Race. This year, the company will also become the title sponsor of the Quick Bix, the two-mile road race incorporated into the traditional seven-mile event. Swiss Valley, who has sponsored the Bix7 Road Race since 2007, believes this opportunity is a great way to support the Quad Cities community and the loyal patrons of Swiss Valley products. "We are very excited to be a sponsor for the fourth consecutive year," said Jeff Saforek, VP of Sales & Marketing at Swiss Valley. "Bix is such a valuable event in our community." Like in previous years, Swiss Valley products will be made available to race participants at the Post-Race Party.

About the Bix - the Bix7 road race, which began in 1975, has grown into one of the largest road races in the Midwest, attracting over 15,000 participants. The Quick Bix is a two-mile "fun run" up Brady Street Hill that overlaps the first two miles of the seven-mile Bix course. This year's race will be held on Saturday, July 24, 2010 in Davenport, IA. To register for the Bix, visit